Email marketing is relationship marketing
Two e-newsletters are waiting for you when you turn on your computer. One is from a company that you don’t know and its subject heading is “update on our products”. The other is from a company that have helped you with your business for years and you know that their e-newsletters are full of interesting news and helpful advice. Which one do you open?
People tend to only read emails if they know the sender and are interested in the content. It is best to create your own email marketing list with clients, former clients, prospects and networking contacts. Email marketing rarely works when it is just the electronic equivalent of a cold call. Read the story »
Are you going round in circles?
Earlier this week I found myself driving round a roundabout 5 times.
My sat nav was telling me to take one exit and yet my gut instinct was telling me to take the exit before. I was running late for a networking event that I was speaking at and rather than risk being even later, I decided to follow my sat nav’s advice and ignore my gut instinct. Read the story »
Secrets to acquiring great testimonials from your customers
by John Jantsch
Gathering and utilising authentic customer testimonials is a great way to a) get closer to your customers and b) offer proof that your company delivers. People can be very motivated by the comments of their peers.
I often find that while most business owners understand the power of testimonials, they don’t always know the best way to acquire them.
So, here’s an idea that I think works on a number of levels. (I actually got this from a participant in a workshop I did for Apple Specialists attending Macworld.) Read the story »
Five steps to making a sale
by Emma Jones
Without a sale we’re not in business and ongoing sales will spur the business to grow. Emma Jones offers five steps on how to make a sale and keep the cash flowing.
Step 1: Prepare
Research supply and demand ie spend time looking at what the market wants and how you can supply this in a way that will set you apart Read the story »
Women Unlimited Events
Women Unlimited Meetup: Inspiring entrepreneur Wendy Tan White
July 29th, London. This month’s Women Unlimited meetup, will feature Wendy Tan White,...
Grabbing the Headlines- boost your business through the media
July 22, London. Ever wondered how people get into the media and promoted their goods or...
Wordpress Workshop: Build your own website in a day
July 15, British Library, London. Women Unlimited (using our Springmedia skills) are running...
Create your email with Constant Contact
July 28, 2009. This workshop will take you through the process of actually creating your first...
DIY Email Marketing Workshop
July 28, 2009. London. This workshop will teach you how to create fantastic and successful...
Your stories
Stephanie Manuel on Stagecoach: the franchise that really pays off
Last week, we had the pleasure of interviewing Stephanie Manuel about the evolution of her...
Recommended Reading
The Jelly Effect
The Jelly Effect was recommended to me by my co-trainer at the Mastering Communications workshop...
Featured events
Create your email with Constant Contact
July 28, 2009. This workshop will take you through the process of actually creating...
DIY Email Marketing Workshop
July 28, 2009. London. This workshop will teach you how to create fantastic and successful...
Getting a Handel on German Wine with Wine Couture
June 9. London. Come and discover just how great German wine can be. Wine Couture,...
Secrets Revealed: Female Technology Entrepreneurs
Stories of Success from Women in Tech The Next Women have partnered with First Tuesday...
Max Marketing Conference @ the Business Startup Show
Make the best use of your time by signing up for the marketing workshops at the Max...
Latest news
Win a New Macbook Pro by using Twitter!!Do you go green with envy every time your friends bring out their slinky Mac books to show off to everyone? Do you need one for your...
£10,000 business grant up for grabs for SME’sAre you looking to expand your company but find yourself strapped for cash? Fancy yourself as an entrepreneur but you just need the...
Franchising LinksSince we’ve so recently published an article on one of the UK’s most successful franchisors, Stagecoach, we thought we’d go with...
Success in the cyber-marketplaceToday, not only is Internet technology an invaluable marketing tool, but it is also fundamental to many businesses. In this video,...
Our Sponsors
Women Unlimited Partners
Upcoming Events
- 15 July:
- 22 July:
- 27 July:
- 29 July:
- 22 October:
Popular articles
Books we recommend
