April,2009

What women can do to increase their authority

A few years back, whilst working for a large IT corporation, I was invited to an annual Pow Wow that brought together the firm’s engineers and marketing professionals. The facilitator asked us to introduce ourselves and [...]

Is this a bad time to market?

We’re clearly in a recession. Consumer and business spending is down; unemployment is up. The summer season is almost upon us, traditionally a slow time for independent professionals. It’s natural to wonder whether perhaps this is [...]

Emily Cummins, Young innovator

Age is not a precursor for success. This an incredibly story from Emily Cummins, she came up with the idea for a solar powered fridge while working on a school project in her grandfather’s potting shed. The [...]

A niche business

In best-selling book ‘The Long Tail’ author Chris Anderson says the future of business does not lie in blockbuster hits but in niche products. Home businesses up and down the land are testimony to this. Emma [...]

What’s holding you back?

When setting goals, creating marketing plans, or moving boldly in the direction of innovation, there is a strange force that holds some entrepreneurs back-that repeatedly makes the long road home more becoming. That strange force is [...]

Pitching your business – getting it right

The pitch The use of phrases such as ‘business pitch’, ‘elevator pitch’ and ‘video pitch’ have grown in popularity in recent months. But what are these terms and what do they mean for entrepreneurs? This [...]

Shining the spotlight on your business

In trying to raise the profile of your business, do you really have to burn money on advertising and direct mail? Are there alternative channels that will reach your audience and stimulate a strong response? Last [...]

Social media Marketing for small business owners

June 24th, London. Social media is the current buzzword and everybody seems to be jumping on the bandwagon… but the question is, is it worth it and how do you make it work for your business! [...]

Working 5 to 9 takes off in the UK

More than five million people are working from home after finishing their day job, according to new research published this week. The survey, commissioned by the world’s biggest office products company Staples, and carried out by [...]

The Jelly Effect

The Jelly Effect was recommended to me by my co-trainer at the Mastering Communications workshop we held back in March and I have to say, I was not disappointed. This book is a great starting point [...]

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