February 2-3, 2010. London. Doing it Right London is a programme where exceptional entrepreneurs enhance their company’s ability to attract funding and cultivate invaluable relationships.

Through candid discussions led by local investors and seasoned entrepreneurs, Doing it Right increases participants’ understanding of the current state of investment as well as what it takes to succeed in a high-growth enterprise.

Register for the Full Series or individual sessions and seize the opportunity to engage with investors and serial entrepreneurs:

Session One: Tuesday 2 February, 3.30 – 5pm
Roundtable Discussion: The State of Venture and Angel Investment
Entrepreneurs will hear directly from local investors about what is getting funded today, what are typical terms and what can the entrepreneur expect when fundraising in today’s market. Conversations will be led by venture capitalists and angel investors and facilitated by a seasoned legal expert active in negotiating in the current business climate for startups.

Astia Drinks Reception: Tuesday 2 February,  5 – 7pm

Session Two: Wednesday 3 February, 11am – 12.30pm
Roundtable Discussion: Navigating the Corporates or “Dancing with Elephants”
This roundtable will help the entrepreneur identify opportunities and successfully navigate the maze of the multinational corporate structure to win them as customers, strategic partners and potential acquirers. Panelists will include corporate executives and corporate innovation teams and will offer a rare opportunity for the entrepreneur to engage with the key people influencing technology decisions today.

Astia Highlights
Astia is a global non-profit organisation that provides innovative programmes to exceptional women-led start-ups.  Head-quartered in San Francisco, Astia delivers programmes for entrepreneurs in Silicon Valley, New York, London and, from later this year, India.  Astia is well positioned to work with start-ups around the world as they access capital, grow their businesses, and develop the leadership of the founding team.

The Astia model of engaging a community of experts to the benefit of the select start-ups it serves has resulted in an exceptional success rate; since 2003:

• Presenting companies have raised over $600 million
• Greater than 55% of the presenting companies at Astia Investor Forums have achieved funding or an exit within one year of the program
• 16 presenting companies have secured an exit, including 2 IPOs

Date: February 2nd & 3rd, 2010

Time: February 2nd : 1.00pm – 7.30pm & February 3rd : 9.00am – 4.00pm

Booking: Apply to Astia today or register here for certain open sessions