Author Archive

Viral Marketing: Beyond Advertising

Viral Marketing: Beyond Advertising

Companies such as Starbucks, Cadbury, Agent Provocateur and Burger King, have taken full advantage of the benefits of viral marketing; it’s even possible that, without it, there would be no President Barack Obama… But what is [...]

Franchising Links

Since we’ve so recently published an article on one of the UK’s most successful franchisors, Stagecoach, we thought we’d go with the theme. If you’d like to know more about franchising, have a look at HSBC’S [...]

Success in the cyber-marketplace

Today, not only is Internet technology an invaluable marketing tool, but it is also fundamental to many businesses. In this video, Karen Hanton discusses how she set-up and made a success of her company, toptable.co.uk, in [...]

BT Business Experience 2009

Learn how to make the most of communication technology at BT’s FREE annual business event in London between 29th June and 3rd July. The event promises to guide you through technologies and business innovations for more [...]

Stephanie Manuel on Stagecoach: the franchise that really pays off

Stephanie Manuel on Stagecoach: the franchise that really pays off

Last week, we had the pleasure of interviewing Stephanie Manuel about the evolution of her fantastically successful franchise, Stagecoach Theatre and Arts, at the school’s headquarters in Walton-on-Thames. [...]

O2 X Awards 2009

If your business employs up to 50 people, demonstrates innovation and has a strong brand identity, is financially stable and has potential to grow, you should seriously consider entering the O2 X Awards. Winners and short-listed [...]

Sterling News!

After nine months of somber economic news, and billions of dollars having been pumped into the global economy, G8 ministers have reported growing consumer confidence and stock market rises. And, now, even the value of the [...]

Relieve neck and shoulder pain at your desk

Relieve neck and shoulder pain at your desk

You’ve probably noticed that running a business involves a lot of time spent stuck behind a desk or at a work station. Unless you’re really lucky,  at some point you’re likely to have suffered a painful [...]

Women find their voice with local radio

Women find their voice with local radio

Twenty-five year old Algole Narsamma  is one of three female producers working on the local community radio station in Pastapur, India. Without the station, set up by the Deccan Development Society (DDS), she would be working [...]

Stock markets ‘boom’ despite General Motors going bust

Last night, news of the ‘stock market boom’ spread fast and hard. As the markets closed, strong rises were evident all over the world, in China, the UK and the US. Oil prices soared, reaching their [...]