Amy Harrison
Articles contributed by Amy Harrison
Are you missing out on sales by not using the AIDA model?
August 13, 2010 by Amy HarrisonAdvertising copywriters use a powerful tool called the AIDA model. The AIDA model stands for Attention, Interest, Desire, and Action and if you want to get newsletter sign ups, blog readers or sale’s... read more
5 Ways to Sound Different to Your Competitors
July 16, 2010 by Amy HarrisonIf you’ve ever heard a talk about standing out from your competitors, you’ve probably heard about unique selling points. But you might struggle to really define them if your work is similar to that... read more
How To Write So Your Customers Love You
June 17, 2010 by Amy HarrisonYour customers have every reason to love you. After all: You’re fabulous You care about your customers You run a great business You deliver a first class service So why is it so difficult to get that... read more
Web therapy: Wrapped in your own words
March 26, 2010 by Amy HarrisonThis is the latest installment from Amy Harrison’s web therapy series, where we review your website. This month Amy is looks at a website owned by Caroline Jones, www.wrappedinyourownwords.com... read more
Content Marketing: Is your content doing your marketing for you?
February 12, 2010 by Amy HarrisonContent marketing is an often mis-used and misunderstood way to build trust, rapport and profitable relationships with customers. Your website copy and information articles, blog posts and twitter updates,... read more
Where are my customers?
November 25, 2009 by Amy HarrisonIf you’ve just launched your business you might be familiar with that slightly disappointed feeling that after releasing your beautiful site to the world… it’s two weeks and hardly anyone... read more
Content Marketing … How to take the fear out of marketing yourself
October 9, 2009 by Amy HarrisonMost women I’ve met who are starting up their own business have similar concerns about marketing. They just don’t feel comfortable standing on a soap box shouting “me me me!”, which is a common... read more
Web Therapy: GoLearnTo
July 10, 2009 by Amy HarrisonThank you again to all those who submitted their sites for review in the clinic. Last month we looked at the importance of communicating a clear message to your customers about your business service. This... read more
Web therapy : Does Your Website Content Pull People In?
May 14, 2009 by Amy HarrisonA lot can be achieved by sending the right message to potential customers through your site’s content. Here are some brief hints if you have a website for your business and you’re thinking of writing... read more
Web therapy : Straight Thinking
April 14, 2009 by Amy HarrisonWelcome to the first edition of the Web Therapy Clinic. We had an excellent response and I want to thank everyone who submitted their site for a little therapy. Clear communication is essential for a successful... read more
