Author Archive

How emotional writing convinces customers

How emotional writing convinces customers

When you stir the emotions of your reader or customers, you strengthen that personal connection between them and your business. Using emotion isn’t about including hype and exclamations marks, it’s about grabbing your reader’s attention, pulling [...]

How can content marketing increase your enquiries and sales cost-effectively?

How can content marketing increase your enquiries and sales cost-effectively?

When you think about “marketing” your business you might be thinking about agencies and fancy campaigns, social media pushes or spending a lot of money on printed materials to endear new customers to your business. When [...]

Don’t wait to be discovered, reveal yourself to the world

Don’t wait to be discovered, reveal yourself to the world

Most entrepreneurs know there is no “fast track” to success. No magic bullet or ultimate “overnight success” secret. But there’s always that temptation to wonder what it would be like to have Oprah call, or to [...]

Be clear for your clients: are your customers too confused to buy?

Be clear for your clients: are your customers too confused to buy?

Do you ever wonder why more people aren’t enquiring or buying from you? What you might not know is that it doesn’t mean that your offer is no good, or that no-one’s interested, it could just [...]

Because You’re Worth It: How to stop your customers complaining about price.

Because You’re Worth It: How to stop your customers complaining about price.

If you’re just starting out in business it can take a lot of confidence to decide what you’re worth. It can then take even more confidence to tell your customers. If your customers are telling you [...]

Web therapy: things to remember when launching a new website.

Web therapy: things to remember when launching a new website.

We had a request for a web therapy session for a website that was having a revamp and went live just last month. I stopped by to have a poke around and wrote this advice based [...]

Have you embraced your product’s adorable flaw

Have you embraced your product’s adorable flaw

Every product or service has an “Adorable Flaw” and when you admit to them in your sales letter, you endear people to you as well as add credibility to what it is you’re offering. What is [...]

How to “Be Yourself” online

How to “Be Yourself” online

If you can create a personal and emotional connection with your audience, they are more likely to remember you and be receptive when you reach out with your sales offers. A key part of creating that [...]

How do I get my website “out there,” and convert more traffic?

How do I get my website “out there,” and convert more traffic?

This time on Web Therapy I’ll be answering a question many online business owners have which, which is how do I get my website out there and convert traffic once they arrive.  Jenny from www.beauty21.co.uk, got [...]

Are you missing out on sales by not using the AIDA model?

Are you missing out on sales by not using the AIDA model?

Advertising copywriters use a powerful tool called the AIDA model. The AIDA model stands for Attention, Interest, Desire, and Action and if you want to get newsletter sign ups, blog readers or sale’s you’ll want to [...]