Author Archive

5 Ways to Sound Different to Your Competitors

5 Ways to Sound Different to Your Competitors

If you’ve ever heard a talk about standing out from your competitors, you’ve probably heard about unique selling points. But you might struggle to really define them if your work is similar to that of your competitors. Offering [...]

How To Write So Your Customers Love You

How To Write So Your Customers Love You

Your customers have every reason to love you.  After all: You’re fabulous You care about your customers You run a great business You deliver a first class service So why is it so difficult to get [...]

Web therapy: Wrapped in your own words

Web therapy: Wrapped in your own words

This is the latest installment from Amy Harrison’s web therapy series, where we review your website.  This month Amy is looks at a website owned by Caroline Jones, www.wrappedinyourownwords.com which sells personalised chocolate wrappers.   The advice [...]

Content Marketing: Is your content doing your marketing for you?

Content Marketing: Is your content doing your marketing for you?

Content marketing is an often mis-used and misunderstood way to build trust, rapport and profitable relationships with customers. Your website copy and information articles, blog posts and twitter updates, all contribute towards your marketing strategy to [...]

Where are my customers?

Where are my customers?

If you’ve just launched your business you might be familiar with that slightly disappointed feeling that after releasing your beautiful site to the world… it’s two weeks and hardly anyone has visited your beautiful new website [...]

Content Marketing … How to take the fear out of marketing yourself

Content Marketing … How to take the fear out of marketing yourself

Most women I’ve met who are starting up their own business have similar concerns about marketing. They just don’t feel comfortable standing on a soap box shouting “me me me!”, which is a common conception about [...]

Web Therapy: GoLearnTo

Web Therapy: GoLearnTo

Thank you again to all those who submitted their sites for review in the clinic. Last month we looked at the importance of communicating a clear message to your customers about your business service. This month [...]

Web therapy : Does Your Website Content Pull People In?

Web therapy : Does Your Website Content Pull People In?

A lot can be achieved by sending the right message to potential customers through your site’s content. Here are some brief hints if you have a website for your business and you’re thinking of writing your [...]

Web therapy : Straight Thinking

Welcome to the first edition of the Web Therapy Clinic. We had an excellent response and I want to thank everyone who submitted their site for a little therapy. Clear communication is essential for a successful [...]

Starting with a single step

Starting with a single step

Ever wished you could travel back in time to impart wisdom on your younger self? If this were possible there are a few pearls I would pass on: “Buy stocks in Google. Worry less. Don’t get [...]