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So you want to be a billion dollar brand?

So you want to be a billion dollar brand?

Do you dream of being the biggest name in your industry? Let’s be honest, don’t we all? But creating a successful brand takes time and hard dollar investment and you have to be able to back [...]

Step to Attracting Clients: 7. How your fear might stop you attracting the right clients

Step to Attracting Clients: 7. How your fear might stop you attracting the right clients

What would I do if I weren’t afraid? That was the question the COO of Facebook, Sheryl Sandberg posed to a group of young women at Barnard, Columbia University when she made a keynote address. As [...]

Steps to Attracting Clients: 6. How to turn a client into a loyal customer

Steps to Attracting Clients: 6. How to turn a client into a loyal customer

Building loyal clients is a strategic imperative for every business regardless of size.  Satisfied customers can go anywhere but only loyal clients want to come to you.  Turning a client into a devoted advocate is indispensible, [...]

Steps to attracting Clients: 5. How to talk yourself into a sale

Steps to attracting Clients: 5. How to talk yourself into a sale

Whether on the phone or in person having a great sales conversation with a potential client is a vital step in creating the rapport and the trust required to turn a prospect into a business partnership. [...]

Steps to attracting Clients: 4. How to learn your value

Steps to attracting Clients: 4. How to learn your value

One of the most important decisions an entrepreneur makes is how to price their products or services. Get your pricing strategy wrong and you will create a problem which could damage your business. Get it right [...]

Steps to attracting clients: 3. Communication is Key

Steps to attracting clients: 3. Communication is Key

Talking the talk Effective communication is an essential factor in running a profitable business. It doesn’t matter if you are a sole-entrepreneur, SME or large corporation; successful businesses know that effective communication is essential for a [...]

Steps to Attracting Clients: 2. Position yourself for success

Steps to Attracting Clients: 2. Position yourself for success

How can you expect anyone to buy into your business if you aren’t clear about your offer and how you compare to the competition? In this the second in a series of articles about attracting the [...]

Steps to Attracting Clients: 1. make your networking pay

Steps to Attracting Clients: 1. make your networking pay

In the last few years many businesses have considered the ability to tread water and maintain a constant flow of revenue as a success. Now, they are focusing on growth. With this in mind over a [...]

Standing out from the crowd: how to become a recognised expert

Standing out from the crowd: how to become a recognised expert

There is no getting away from it: to become an expert you have to know your stuff and have the experience to back it up. But there comes a point when knowing your stuff is one [...]

The deal is never airtight until the contract is signed

The deal is never airtight until the contract is signed

Have you ever experienced a time when you thought you had closed a deal with a new or existing client only to find it falling flat, or worse, being given to a business rival?  It is [...]