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MARKETING WITH THE 80/20 RULE

You know about the 80/20 rule, right? It’s the guideline that 80% of your return comes from 20% of your investment. For example, 80% of your referrals come from 20% of the people in your network. [...]

Your market niche: An essential key to success

How important is it that you have a clearly defined market niche for your professional services? Can’t you simply make yourself available to work for anyone who might need you? Doesn’t having a niche limit you [...]

Networking: more than just chatter

“I spend a lot of time networking, but I don’t see many results from it.” I hear this complaint frequently from independent professionals who are hoping that their networking activities will produce clients. It used to [...]

Cold Vs Warm: What’s the right marketing temperature?

Are cold calls a good idea or a complete waste of time? What about pitching business via letters and emails — does writing to strangers pay off, or should you focus on contacting people you already [...]

What are you doing right in your marketing?

“What’s wrong with my marketing?” That’s a question I often hear from clients, students, and readers. It’s a useful query, as there frequently are areas where you could do better at marketing and sales. But while [...]

To attract attention, you have to show off!

Recently, a client of mine complained, “I’m really good at what I do. I shouldn’t have to market myself.” In fact, he is quite good at his profession, but the problem is that not enough prospective [...]

You Can Do This

I’ve been hearing from many entrepreneurs lately that they are struggling. Our economy is still lagging and the year-end holidays can be a slow time for some businesses. There’s been enough bad news in the past [...]

Saying thanks is good marketing

Never underestimate the power of a thank you. Recently, I thanked someone for helping me solve a technical problem. She replied to my note of thanks by inviting me as a guest speaker for a group [...]

10 Ways to Get Your Marketing Unstuck

Have you ever found yourself knowing exactly what you need to do about marketing your business… and then not doing it? You are not alone. Many self-employed professionals find that the hardest part of marketing isn’t [...]

A POCKET FULL OF BUSINESS CARDS

Meeting new people in person is still one of the best ways to market your services. If you do a good job at this, you will quickly end up with a desk drawer filled with business [...]

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