Author Archive

27 Ways to View the Web Beyond Your Site

The web just keeps gaining significance in the world of small business and it’s no longer enough to think about your web site as your web strategy. Marketing today means building a great deal of your [...]

Creating Your Social Media Strategy

Look beyond traffic and links and you will find the real value. Social media, and by that I’m lumping together blogs, RSS, social networking and social book marking sites, presents the marketer with a rich set [...]

What’s your strategy?

Effective strategy, be it marketing related or otherwise, is what really sets one company apart from another. I’m not really saying that every successful company plans and implements better strategy, in some cases strategy just happens [...]

How to use Google Wonder Wheel for SEO

This article from John Janstch shares a really valuable and easy way of seeing keywords that are related to your business. The wonder wheel will show you words that Google has decided are relevant based on [...]

5 Ways to Share Content to Create Referrals

After our blogging for business workshop yesterday, this seemed like a really appropriate post to share with you! This piece is from John Janstch of Duct Tape Marketing… Creating valuable, education based content is half the [...]

Stop Trying To Be Better Than the Competition

And start figuring out how you can be different than your competition. So many business owners or would be start-ups sit around this time of year trying to figure out how they can be better than [...]

Will Customer Opinion Overtake Search?

Right now showing up on page one of the organic search results is the holy grail of small business online marketing. Any business that spends significant time consistently producing keyword rich, educational content, draws links, and [...]

Are you wasting your time with social media?

If you have no precise marketing strategy, or even a simple set of marketing goals, social media participation will only serve as a glorious way to highlight that your business is precisely like every other business [...]

Speaking for business – 5 tips for getting leads

This is a fantastic article from John Jantsch on how to turn speaking opportunities into real business is well worth a read. You may want to also check out Joanna Martin’s video on using satir categories [...]

How to use Facebook for business

People frequently say to me that Facebook is for friends and Linked In is for business. This fantastic article from John Jantsch gives some insight into the three ways that you can use Facebook for business. [...]

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