Author Archive

The marketing process made simple

Many marketers have been taught the concept of the marketing funnel. The idea being that you bring leads into the top of the large opening in a funnel and push the ones that become customers through [...]

5 Tips for Getting More from LinkedIn

Everyone is talking Twitter at the moment, but let’s not forget some of the other social networks. This is an article from John Janstch on one of the originals… Linked In. A pretty common question these [...]

7 Steps to Creating a Winning Consulting, Coaching or Service Business

Lots of folks are joining the ranks of “business owner” as a career path these days. Some by design and some, unfortunately, because they have little choice. Many of these business owners are choosing to open [...]

Marketing power tools to help you be more productive

More than once those that follow what I do have asked me how I seem to get so much done in a day. I have to admit that I get a lot of help from the [...]

Social media … start with a strategy

Look beyond traffic and links and you will find the real value. Social media, and by that I’m lumping together blogs, RSS, social networking and social book marking sites, presents the marketer with a rich set [...]

The ROI of Social networking

One of the most common reason stated by small businesses for not embracing social networking is that they can’t measure or, worse yet, don’t believe there is any solid return on the investment of participation. I [...]

Secrets to acquiring great testimonials from your customers

Gathering and utilising authentic customer testimonials is a great way to a) get closer to your customers and b) offer proof that your company delivers. People can be very motivated by the comments of their peers. [...]

Want a website? Blogging software is the way to go

Blogging tools have evolved significantly due to the tremendous popularity of blogging in general. Because of this evolution blog software has actually become one of the best ways for small businesses to easily build feature rich, [...]

What’s holding you back?

When setting goals, creating marketing plans, or moving boldly in the direction of innovation, there is a strange force that holds some entrepreneurs back-that repeatedly makes the long road home more becoming. That strange force is [...]

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