Karen Skidmore
Articles contributed by Karen Skidmore
“Stop selling what you do”
July 13, 2010 by Karen SkidmoreYour customers and clients rarely buy what it is that you offer, especially if you are a service based business. It doesn’t matter whether you are a coach, photographer or website designer – people... read more
Is Your Website a Help or a Hindrance?
June 25, 2010 by Karen SkidmoreEvery business should have a website, right? True. Every business, big or small, should have some sort of web presence. The internet is part of every day life and, as you don’t need thousands of... read more
The Secret to Creating Great Content for Email Newsletters
June 10, 2010 by Karen SkidmoreComing up with new content for each email newsletter can be tough. When you are starting with a blank screen or piece of paper, it can be hard to find the inspiration to write quality and compelling... read more
Do Small Businesses Really Have Time For Marketing?
May 6, 2010 by Karen SkidmoreI reviewed a consultant’s LinkedIn profile the other day and after I had emailed over the report, we arranged to speak on the phone to go through my advice and recommendations. Unfortunately, to make... read more
Email newsletters or blogging? Which one is for you
October 2, 2009 by Karen SkidmoreTwo of the most popular topics I get asked about are blogging and email newsletters. Having published this email newsletter for almost 5 years and blogging for 4, it’s not surprising that these... read more
Are you maximising your greatest asset?
July 28, 2009 by Karen SkidmoreDo you find it hard to start each new week with the energy required to go out and attract new clients to your business? It’s tough, isn’t it? It can feel like a treadmill that you dare not... read more
Are you going round in circles?
July 1, 2009 by Karen SkidmoreEarlier this week I found myself driving round a roundabout 5 times. My sat nav was telling me to take one exit and yet my gut instinct was telling me to take the exit before. I was running late for a... read more
If You Could Do It All Over, What Would You Differently In Your Business Today?
June 12, 2009 by Karen SkidmoreIf you had a crystal ball, it would make many of your business decisions easier to make, wouldn’t it? If only you knew that the big contract you took on last year would turn out to be the biggest... read more
Business Attitude or Business Idea: Which is more likely to lead to your success?
May 13, 2009 by Karen SkidmoreWhat did your friends and family say to you when you told them you were off to start your own business? And how did it affect the way you went about creating your business? When I first started telling... read more
Twitter: Client Attraction or Client Distraction?
April 2, 2009 by Karen SkidmoreThe latest social media craze has hit the business world in the form of Twitter. It’s been around since April 2007, so it’s not exactly brand new. But over the past 9 months it has been picked... read more
