Author Archive

“Stop selling what you do”

Your customers and clients rarely buy what it is that you offer, especially if you are a service based business. It doesn’t matter whether you are a coach, photographer or website designer – people don’t actually [...]

Is Your Website a Help or a Hindrance?

Every business should have a website, right? True. Every business, big or small, should have some sort of web presence. The internet is part of every day life and, as you don’t need thousands of pounds [...]

The Secret to Creating Great Content for Email Newsletters

Coming up with new content for each email newsletter can be tough. When you are starting with a blank screen or piece of paper, it can be hard to find the inspiration to write quality and [...]

Do Small Businesses Really Have Time For Marketing?

I reviewed a consultant’s LinkedIn profile the other day and after I had emailed over the report, we arranged to speak on the phone to go through my advice and recommendations. Unfortunately, to make his LinkedIn [...]

Email newsletters or blogging? Which one is for you

Two of the most popular topics I get asked about are blogging and email newsletters. Having published this email newsletter for almost 5 years and blogging for 4, it’s not surprising that these topics get asked of me [...]

Are you maximising your greatest asset?

Do you find it hard to start each new week with the energy required to go out and attract new clients to your business? It’s tough, isn’t it? It can feel like a treadmill that you [...]

Are you going round in circles?

Earlier this week I found myself driving round a roundabout 5 times. My sat nav was telling me to take one exit and yet my gut instinct was telling me to take the exit before. I [...]

If You Could Do It All Over, What Would You Differently In Your Business Today?

If you had a crystal ball, it would make many of your business decisions easier to make, wouldn’t it? If only you knew that the big contract you took on last year would turn out to [...]

Business Attitude or Business Idea: Which is more likely to lead to your success?

What did your friends and family say to you when you told them you were off to start your own business? And how did it affect the way you went about creating your business? When I [...]

Twitter: Client Attraction or Client Distraction?

The latest social media craze has hit the business world in the form of Twitter. It’s been around since April 2007, so it’s not exactly brand new. But over the past 9 months it has been [...]

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