Author Archive

Just what is your website delivering?

We invest so much time, money and effort in our websites as they are (quite rightly) a showcase for our business offering. But how well do we measure this investment? Do we make the most of [...]

The competitive advantage of listening

Want to stand out from the crowd and impress customers and contacts in 2012? A simple investment of your time to listen could just do the trick. One thing I’ve observed with the rise in media [...]

Making the most of your locality

Could you make more of your location when creating, promoting or selling your products and services? If there’s one thing we’ve seen emerge in the last few years, it’s a renewed interest in buying local. Whilst [...]

How do your customers see you?

Customer feedback can be a vital nutrient for your business and aid its long-term growth. Your customer’s views and comments can suggest great ideas for product and service enhancements. They can also prevent you investing in [...]

What impression are you creating when you network?

Planning on attending a networking event in the next few days? Make sure you read our tips on when to network, when definitely not to network and how to make the networking session you attend really [...]

Time saving tips to keep your social media profile fresh and engaging

Let’s face it; many of us have jumped on the social networking bandwagon in some way. Be it via Linked In, Twitter or Facebook many business people recognise there’s business potential in using social media – [...]

Giving it away for free: the business benefits (and pitfalls) of volunteering your services, products and expertise

Entrepreneurs and business owners are often approached by charities, groups and associations to give free expertise, services and guidance. There are many benefits to volunteering help and these include expanding your contact and client base, enhancing [...]

Getting a bigger slice of the cake: using collaboration to win more business

Sometimes the size of our business restricts us reaching the potential clients and customers we want to win. Increasingly though collaboration amongst small businesses is becoming popular with many creating complementary offers or ‘getting together’ for [...]

The good life – How to breed profitable referrals

It’s great when a contact passes a quality business referral your way. The lead is often warm, the timing’s good and the sales conversion process is often less intensive compared to a cold prospect. But how [...]

The reality of success

I’ve been following Michel Roux’s TV programme on customer service, a subject that interests me. A motley crew of young people are competing for a scholarship with him. Roux certainly comes across as a very patient [...]

« Previous

Name:

Email Address: