Author Archive

DIY Business Review – Copywriting, media releases and marketing collateral

DIY Business Review – Copywriting, media releases and marketing collateral

When it comes to marketing your product and services, your message needs to ‘resonate’ with your target audience. What this means is that your target audience (customers and potential customers) recognize that your products and services [...]

DIY Business Review – Getting to grips with your competition

DIY Business Review – Getting to grips with your competition

This is the fourth article in the fabulous DIY business review series provided for us by Penelope Herbert. These questions can really help you move your business forward. A very good thing to remember is this; [...]

DIY Business Review – Marketing Activities and Branding

DIY Business Review – Marketing Activities and Branding

This is part three of a five part series on the DIY business review, asking yourself the tough questions that has been put together for you by Penelope Herbert.   During difficult economic times it is very [...]

DIY Business Review – Asking yourself the tough questions Part 2

DIY Business Review – Asking yourself the tough questions Part 2

This is part two of the five part diy business review series, asking yourself the tough questions. Today we are focused on Your Customers and Consumers and Your Market and Market Segmentation.  [...]

DIY Business Review – Asking the tough questions

DIY Business Review – Asking the tough questions

This is a five-part series will help you to ask penetrating questions about your own business and give you the framework to complete a thought-provoking picture enabling you to develop a business marketing roadmap. Penelope Herbert, [...]