Author Archive

8 Secrets to Carry Your Brand Further into the Marketplace

8 Secrets to Carry Your Brand Further into the Marketplace

1. Attention without conversion is narcissism Attention for the sake of attention feeds your ego. Attention for the sake of conversion – that is, building a following through your permission asset so your movement (not product) [...]

The longer they take, the less they buy

The longer they take, the less they buy

PICTURE THIS: you walk into Borders on a Sunday afternoon. You head over to the business section to pick up the latest book on leadership. Flipping through, you see nothing remarkable … yet. So you keep [...]

6 Ways to Raise Your Reputation as a Thought Leader

6 Ways to Raise Your Reputation as a Thought Leader

My definition of a Thought Leader is as follows: A trusted source who moves people with innovative ideas. And here’s the BEST part: Thought Leaders build wealth. Thought Leaders trump experts. Thought Leaders establish equity. Thought [...]

9 Words to Eliminate from your Entrepreneurial Vocabulary

9 Words to Eliminate from your Entrepreneurial Vocabulary

1. Answers. Overrated. Questions are all that matter. Here’s why: Questions advance sales. Questions change relationships. Questions contain energy. What’s more, questions are bridges, catapults and fuel. They create buy-in, earn respect, invite dialogue and transform [...]

19 do’s and don’ts of award winning entrepreneurship

19 do’s and don’ts of award winning entrepreneurship

This is another great piece from Scott about keeping yourself on track when you are starting out (or running your business).  The do’s and don’ts of award winning entrepreneurship that you’ll find in this article will [...]

How to make a name for yourself

How to make a name for yourself

Inspirational advice from Scott Ginsberg… these are definitely words to live by! Advance confidently in the direction of your dreams. Progressing towards anything else – graceful as you may look doing so – is a total [...]

How to become the Most Inspirational Person You Know

How to become the Most Inspirational Person You Know

The word “inspire” derives from the Latin inspiraire, which means, “to breathe into.” So, I’m curious: What are YOU breathing into people? Hope? Happiness? Passion? Permission? Creativity? Confidence? I know. Kind of tough question. And if [...]