Author Archive

My name is Tamsin, and I’m a Sales-Phobic…

…there, I said it! I’ve now revealed one of my deep-seated fears. Are you a sales-phobic too? If so, you want to keep reading because I’m going to tell you exactly how I out-wit my sales-phobia [...]

3 Steps To Master Word Of Mouth Marketing

You’ve probably heard of Word Of Mouth marketing and how it’s the thing that you should aim for. It’s like a Holy Grail for small businesses, and is achieved when new customers are referred to you [...]

What to do when the adrenaline fades

Most of us start a new year on a total high, and then slowly drift down into a bit of a slump around the middle to end of January. Plans and resolutions start to fall by [...]

5 things your newsletter NEEDS (or you shouldn’t bother writing it)

I get 20+ different email and printed newsletters a week from all sorts of people. You probably get a good few as well. Of the newsletters that you receive, how many do you read? How many [...]

10 money making marketing measurements

If you’ve ever heard me talk about the 3 1/2 Steps To Marketing Success, you’ll know that those steps are: 1: Plan 2: Test 3: Implement 3 1/2: Measure I call this last [...]

5 email subject line no-nos

As a small business owner, email is one of the best tools that you can use to communicate with your customers and drive sales. This is because it’s fast, cheap, and puts your messages straight in [...]

What you should really have on your business card

When you first decide to set up your own business, designing your business card is one of the most exciting things you can do. Somehow, the business card makes you feel like your business is ‘real’. [...]

Give your business the QVC effect

Have you ever watched QVC or any of the other home shopping networks that appear on the higher number channels on Freeview or satellite TV? When you think of these channels (which I urge you to [...]

Make your email signature work for you

About 80% of people reading this article use an email signature, but only 5% of those people will use it as a marketing tool. This means that if you can create an email signature that actively [...]

5 mistakes not to make with your email newsletter

Despite the rise of social media networks such as Facebook and Twitter, an email newsletter is still one of the most effective marketing tools available to small businesses today. This is because it is an easy [...]