Branding tips for your business on and off-line

August 26, 2010 by Karen McNulty

Much of our marketing is online now and we’re getting the hang of managing our brand across the Internet, or at least I’m sure we’d like to think so. The challenge is managing your brand...  read more

Top 10 Must-Haves for Mumpreneurs

August 11, 2010 by Lisa

Successful women biz owners weigh in on the people, places and things they can’t live-or work-without. Over the years, I’ve had the opportunity to interview many mumpreneurs, from Julie Aigner...  read more

Ten Top Tweeters to Tail

August 9, 2010 by Georgia Watson

If you haven’t discovered Twitter yet, you’re missing out. I know what you’re thinking: it’s yet another pesky online service like Facebook and LinkedIn and Ecademy, all swallowing...  read more

Perfecting under promising and over delivering

July 29, 2010 by Michelle Daniels

We know we need to keep clients and customers happy.  But sometimes we commit to unrealistic deadlines, which can cause us to let them down. So instead of over promising and under delivering, why not...  read more

5 Ways to Sound Different to Your Competitors

July 16, 2010 by Amy Harrison

If you’ve ever heard a talk about standing out from your competitors, you’ve probably heard about unique selling points. But you might struggle to really define them if your work is similar to that...  read more

A POCKET FULL OF BUSINESS CARDS

July 6, 2010 by CJ Hayden

Meeting new people in person is still one of the best ways to market your services. If you do a good job at this, you will quickly end up with a desk drawer filled with business cards. But then what do...  read more

From prospect to client in thirty seconds

July 2, 2010 by CJ Hayden

The process of converting a prospect to a client can seem like it takes forever. You meet a prospective client, follow up with him or her over time, and hopefully have a chance to make a sales presentation...  read more

BEING UNIQUE IS A GOOD THING… ISN’T IT?

July 1, 2010 by CJ Hayden

New entrepreneurs frequently hear the advice to “be unique” in their marketing. The basic idea is a valuable one -to get attention in a crowded marketplace, you must stand out in some way....  read more

ASKING FOR HELP IS NOT CHEATING

June 28, 2010 by CJ Hayden

A desperate entrepreneur contacted me recently. “I need to get clients immediately,” she said. “I’ve been trying for months with no success, and I’m almost out of money.”...  read more

Is Your Website a Help or a Hindrance?

June 25, 2010 by Karen Skidmore

Every business should have a website, right? True. Every business, big or small, should have some sort of web presence. The internet is part of every day life and, as you don’t need thousands of...  read more

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