Create a publishing empire from your home

March 3, 2010 by Emma Jones

Do you have content you would like to share with an interested audience of existing and potential customers? It’s never been so easy to package your content in a stylish way, and distribute it in a cost-effective...  read more

How to use Google Wonder Wheel for SEO

February 16, 2010 by John Jantsch

Photo by Tony the Misfit This article from John Janstch shares a really valuable and easy way of seeing keywords that are related to your business.   The wonder wheel will show you words that Google...  read more

Content Marketing: Is your content doing your marketing for you?

February 12, 2010 by Amy Harrison

Content marketing is an often mis-used and misunderstood way to build trust, rapport and profitable relationships with customers. Your website copy and information articles, blog posts and twitter updates,...  read more

The 3 R’s of email marketing

February 2, 2010 by Julie Hall - Editor

Email marketing is one of the most powerful tools in your marketing repertoire, but it you’re not doing it right, you are wasting your time.  Our inboxes are becoming fuller by the day, and in this...  read more

5 Ways to Share Content to Create Referrals

January 29, 2010 by John Jantsch

After our blogging for business workshop yesterday, this seemed like a really appropriate post to share with you!   This piece is from John Janstch of Duct Tape Marketing… Creating valuable, education...  read more

Stop Trying To Be Better Than the Competition

January 15, 2010 by John Jantsch

And start figuring out how you can be different than your competition. So many business owners or would be start-ups sit around this time of year trying to figure out how they can be better than the competition...  read more

Will Customer Opinion Overtake Search?

December 7, 2009 by John Jantsch

Right now showing up on page one of the organic search results is the holy grail of small business online marketing. Any business that spends significant time consistently producing keyword rich, educational...  read more

Google Sidewiki: A Branding Nightmare?

December 3, 2009 by Sarah Sturtevant

Visitors to your company’s site can now comment upon or criticize your brand and have their thoughts appear right next to your corporate website without your permission. How should business owners...  read more

7 ways to ensure Your product descriptions sell

November 9, 2009 by Margaret Webster

Imagine if you could have a super salesperson standing next to a customer every time they looked at your brochure, catalogue or website. Your salesperson would draw their attention to the ways that your...  read more

Features vs Benefits? How to get it right

October 28, 2009 by CJ Hayden

You’ve heard it many times before: you need to sell benefits to your clients, not features. Whether you are writing copy, talking about what you do, or engaged in a sales presentation, it’s...  read more

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