Marketing

Marketing Strategy: New Year, new plans…

…or maybe just a tweaking of the old plan would be a good start. It’s definitely that time of year when we review our lives, loves and business, although to some people they are all one [...]

Like this? Then Pass it on.

If I get another chain email from my mother I’ll block her email address. There. I’ve said it and I’ve said it out loud. I don’t like them but I can see why some people do, [...]

Steps to attracting Clients: 5. How to talk yourself into a sale

Whether on the phone or in person having a great sales conversation with a potential client is a vital step in creating the rapport and the trust required to turn a prospect into a business partnership. [...]

What Makes Marketing so Hard?

“Marketing is hard.” That’s what we independent professionals tell each other, anyway. At meetings, workshops, and online, wherever entrepreneurs gather, the difficulty of getting clients is a frequent topic. There’s certainly some truth to this statement. [...]

The competitive advantage of listening

Want to stand out from the crowd and impress customers and contacts in 2012? A simple investment of your time to listen could just do the trick. One thing I’ve observed with the rise in media [...]

Make your advertising content work

You’ve done the research so you know which media provides the best opportunities to reach potential new customers and you’ve committed to some advertising. Regardless of whether the medium is offline or online it will be [...]

5 ways you are probably sabotaging your own sales effort

For the past nineteen years, I’ve been asking self-employed professionals to tell me the most effective ways they know to get clients. No matter where and when I ask this question, their answers are always the [...]

7 Reasons You Should Write A Book For Your Business

Let’s face it, there are a lot of small businesses out there and you need a way to stand out. Writing a professional business book can give you instant credibility and it’s surprisingly achievable with digital [...]

5 things your newsletter NEEDS (or you shouldn’t bother writing it)

I get 20+ different email and printed newsletters a week from all sorts of people. You probably get a good few as well. Of the newsletters that you receive, how many do you read? How many [...]

Steps to attracting clients: 3. Communication is Key

Talking the talk Effective communication is an essential factor in running a profitable business. It doesn’t matter if you are a sole-entrepreneur, SME or large corporation; successful businesses know that effective communication is essential for a [...]

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