Create a publishing empire from your home
March 3, 2010 by Emma JonesDo you have content you would like to share with an interested audience of existing and potential customers? It’s never been so easy to package your content in a stylish way, and distribute it in a cost-effective... read more
How to use Google Wonder Wheel for SEO
February 16, 2010 by John JantschPhoto by Tony the Misfit This article from John Janstch shares a really valuable and easy way of seeing keywords that are related to your business. The wonder wheel will show you words that Google... read more
Content Marketing: Is your content doing your marketing for you?
February 12, 2010 by Amy HarrisonContent marketing is an often mis-used and misunderstood way to build trust, rapport and profitable relationships with customers. Your website copy and information articles, blog posts and twitter updates,... read more
The 3 R’s of email marketing
February 2, 2010 by Julie Hall - EditorEmail marketing is one of the most powerful tools in your marketing repertoire, but it you’re not doing it right, you are wasting your time. Our inboxes are becoming fuller by the day, and in this... read more
5 Ways to Share Content to Create Referrals
January 29, 2010 by John JantschAfter our blogging for business workshop yesterday, this seemed like a really appropriate post to share with you! This piece is from John Janstch of Duct Tape Marketing… Creating valuable, education... read more
Stop Trying To Be Better Than the Competition
January 15, 2010 by John JantschAnd start figuring out how you can be different than your competition. So many business owners or would be start-ups sit around this time of year trying to figure out how they can be better than the competition... read more
Will Customer Opinion Overtake Search?
December 7, 2009 by John JantschRight now showing up on page one of the organic search results is the holy grail of small business online marketing. Any business that spends significant time consistently producing keyword rich, educational... read more
Google Sidewiki: A Branding Nightmare?
December 3, 2009 by Sarah SturtevantVisitors to your company’s site can now comment upon or criticize your brand and have their thoughts appear right next to your corporate website without your permission. How should business owners... read more
7 ways to ensure Your product descriptions sell
November 9, 2009 by Margaret WebsterImagine if you could have a super salesperson standing next to a customer every time they looked at your brochure, catalogue or website. Your salesperson would draw their attention to the ways that your... read more
Features vs Benefits? How to get it right
October 28, 2009 by CJ HaydenYou’ve heard it many times before: you need to sell benefits to your clients, not features. Whether you are writing copy, talking about what you do, or engaged in a sales presentation, it’s... read more






