Saturday October 25, 2014
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8 easy improvements you can make on your website


This is a co-written post. I asked my Technical Director, JP, to help me write this article – because as a non-designer, he can suggest practical tips which don’t take long to implement from a technical perspective! Here’s what he says: 1. Social sharing buttons There are two ways for you to use social media links on your website. The first is to place links that will take you to the websites Facebook page or twitter page. The second is to have social sharing buttons. Social sharing buttons are the ... Read More »

Is your brand in need of an evolutionary or revolutionary change?


Have you ever found yourself looking at your business branding and thinking it’s time for an overhaul, a reassessment or a refresh? Your business could just be in evolution or revolution mode. A business brand is a living entity. As it evolves and matures over time you’ll find yourself going through phases of reassessment to ensure your business remains true, articulating its authentic personality and values in alignment for the products and/or services it stands for. Brand evolution is when you are looking to make small, incremental changes, tweaks to ... Read More »

Marketing: Getting back to basics


Amongst other more lengthy descriptions, the Chartered Institute of Marketing defines marketing as “The management process responsible for identifying, anticipating and satisfying customer requirements profitably”.  It’s all about getting the right product or service, to the right people, at the right time, in a way that suits them and is at a mutually beneficial price. Without proper marketing it’s difficult for a business to get close to its customers and give them what they want. The good news is that many small businesses are already applying the basic marketing principles ... Read More »

Are your customers ignoring your marketing?

customers ignoring marketing

Chances are your marketing is not being seen by your target audience.  The sheer volume of marketing messages vying for people’s attention on a daily basis is now so great that customers are developing sophisticated screening-out capabilities… without even realising it. Marketing commentator, Philip Graves wrote recently that marketing campaigns which rest heavily on defining ‘added features and benefits no longer matter [to consumers] because purchases are dictated by the unconscious mind rather than the conscious, rational one’.   Meaning, your customers don’t have time to read marketing campaigns and have ... Read More »

Think there is no such thing as free PR? Think again…

woman in tv set with hair curlers

When it comes to marketing, if you’re a small business owner or sole trader your mantra may well be ‘affordable yet effective’. We all want to get the word out about our businesses, but doing it without spending a fortune is generally key. Which is just one of the reasons PR is often dismissed by many entrepreneurs. Too expensive? Too difficult to do on your own? Too inaccessible? There are a host of misconceptions about PR. But the truth is, getting media coverage for your business is a brilliant way ... Read More »

Build your own raving fan base with a workshop event!

Happy businesswoman demonstrating business diagram at whiteboard

Would you like to attract more clients? Increase your sales? And build your credibility while growing your fan base at the same time? Most of us would and setting up a workshop is a really great way to achieve all of the above. In fact, there is nothing so effective in building your brand and raising visibility than running your own event. But if something is worth doing then it is surely worth doing well, so in this article we’ll be looking at how to maximise the potential of running ... Read More »

How to get positive business reviews and recommendations!

Tick placed in awesome checkbox on customer service satisfaction

I was recently targeted by a major supermarket to join a new club of theirs. In return for sending me free samples and promotional offers for their products, their request was that I share my feedback of these, not just with them but also with my contacts on the social media channels I frequent. This got me thinking about how important the review/recommendation phase is now in the buying process – so much so that businesses who are keen to cultivate positive endorsements are allocating considerable time and marketing resources ... Read More »

5 Great things a PR specialist can do for your business

Reporter and cameraman film shoot actress interview on film set

There are so many things that a PR specialists could be doing to help you manage your stakeholder relationships. Writing and sending out press releases is only a small, and probably the least interesting, part of their day. Make sure that you get the best out of them. Here are just a few more things they could be doing for your business. Pitching editorial ideas If you want to be seen as an expert in your field, for example as a consultant, trainer or coach, it will help if you ... Read More »

Top 10 modern marketing tools for 2014!


With the busy lives we lead, clients often ask how to make their lives easier, how to automate and streamline their marketing, and how to do more with less. I’ve found a suite of core services that tick all the ‘doing more with less’ boxes that I find myself recommending often. So, without further ado, here are the Top 10 Tools in my ‘Modern Marketing Toolkit’….. 1. Jing (from TechSmith, creators of the amazing Camtasia) is a screen capture tool. Download Jing and you’ll see a sun icon peeking out from ... Read More »

Want more customers? Try this 3 course menu!


When business owners experience frustration at a poor response to their marketing efforts, at the heart of the problem is often a misunderstanding about their target market. Without sufficient knowledge of the customers a business is trying to attract, business owners can risk: Wasting money on the wrong marketing channel or media Investing in a marketing design and messaging that fails to get the target market’s attention or switches them off Creating offers and incentives that go untouched… or touched by a less suitable customer group Blowing a hole in ... Read More »

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