Marketing

What if you were wrong about marketing?

What if you were wrong about marketing?

Lately, I’ve been playing the “what if you were wrong” game with my coaching clients. It goes like this: Client: Jane at XYZ Company hasn’t called me back. They must not want to hire me. C.J.: [...]

Steps to Attracting Clients: 6. How to turn a client into a loyal customer

Steps to Attracting Clients: 6. How to turn a client into a loyal customer

Building loyal clients is a strategic imperative for every business regardless of size.  Satisfied customers can go anywhere but only loyal clients want to come to you.  Turning a client into a devoted advocate is indispensible, [...]

Love does cost a thing: The marketing history of St. Valentine’s Day

Love does cost a thing: The marketing history of St. Valentine’s Day

Valentine’s Day sparks many of the enamored to celebrate their hearts flitting all aflutter about loved ones. However, some of those fortunate enough to bear wounds from Cupid’s love-tipped arrows may also spend the day feeling [...]

Marketing Strategy: New Year, new plans…

Marketing Strategy: New Year, new plans…

…or maybe just a tweaking of the old plan would be a good start. It’s definitely that time of year when we review our lives, loves and business, although to some people they are all one [...]

Like this? Then Pass it on.

Like this? Then Pass it on.

If I get another chain email from my mother I’ll block her email address. There. I’ve said it and I’ve said it out loud. I don’t like them but I can see why some people do, [...]

Steps to attracting Clients: 5. How to talk yourself into a sale

Steps to attracting Clients: 5. How to talk yourself into a sale

Whether on the phone or in person having a great sales conversation with a potential client is a vital step in creating the rapport and the trust required to turn a prospect into a business partnership. [...]

What Makes Marketing so Hard?

What Makes Marketing so Hard?

“Marketing is hard.” That’s what we independent professionals tell each other, anyway. At meetings, workshops, and online, wherever entrepreneurs gather, the difficulty of getting clients is a frequent topic. There’s certainly some truth to this statement. [...]

The competitive advantage of listening

The competitive advantage of listening

Want to stand out from the crowd and impress customers and contacts in 2012?  A simple investment of your time to listen could just do the trick. One thing I’ve observed with the rise in media [...]

Make your advertising content work

Make your advertising content work

You’ve done the research so you know which media provides the best opportunities to reach potential new customers and you’ve committed to some advertising. Regardless of whether the medium is offline or online it will be [...]

5 ways you are probably sabotaging your own sales effort

5 ways you are probably sabotaging your own sales effort

For the past nineteen years, I’ve been asking self-employed professionals to tell me the most effective ways they know to get clients. No matter where and when I ask this question, their answers are always the [...]