Marketing

Networking Introductions – promoting yourself with clarity and confidence

How do you feel when you have to introduce yourself at a networking meeting? Confident and comfortable? Or nervous, awkward or even mortified? When speaking at a recent networking event, I asked if anyone was feeling, [...]

Sweet Satisfaction: The Benefits of Philanthropy in Business

So, you wear your poppy with pride, donate to your favourite charities, drop a coin to the odd beggar and are always polite to those street chuggers – thereby doing your bit for ‘charidee’. But have [...]

3 Steps To Master Word Of Mouth Marketing

You’ve probably heard of Word Of Mouth marketing and how it’s the thing that you should aim for. It’s like a Holy Grail for small businesses, and is achieved when new customers are referred to you [...]

Customers: Time to get up close and personal

The best customers are not necessarily those who buy the most often. They can also be those that buy your most profitable products. But, as the business grows, do you still know who they are and [...]

The Power of Perception: What you see is what you get…

Are you battling challenges in your business? Is there a situation that is causing you to feel anxious? Well what if I were to remind you that there is one thing that can transform how you [...]

Boost your Attraction: Colors in Advertising

The advertising world revolves around the principle of attraction. Whatever the product, in the end, the advertisement should attract the consumer.How do ads manage to attract attention? One of the first things you notice about any [...]

What if you were wrong about marketing?

Lately, I’ve been playing the “what if you were wrong” game with my coaching clients. It goes like this: Client: Jane at XYZ Company hasn’t called me back. They must not want to hire me. C.J.: [...]

Steps to Attracting Clients: 6. How to turn a client into a loyal customer

Building loyal clients is a strategic imperative for every business regardless of size. Satisfied customers can go anywhere but only loyal clients want to come to you. Turning a client into a devoted advocate is indispensible, [...]

Love does cost a thing: The marketing history of St. Valentine’s Day

Valentine’s Day sparks many of the enamored to celebrate their hearts flitting all aflutter about loved ones. However, some of those fortunate enough to bear wounds from Cupid’s love-tipped arrows may also spend the day feeling [...]

Marketing Strategy: New Year, new plans…

…or maybe just a tweaking of the old plan would be a good start. It’s definitely that time of year when we review our lives, loves and business, although to some people they are all one [...]

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