September 22, 2010.  Ever wondered how people get into the media and promoted their goods or services? Ever felt just a bit queasy about the thought of doing it yourself?

Then this workshop is for you!

Getting an article or mention in the press is one of the most powerful forms of endorsement you can get as research shows that people tend to believe what they read. Good coverage gives you or your product credibility, gravitas and stature. Best of all editorial coverage is free!

This workshop will give you the skills you need to talk to the media and show you how to use them to grow your business and build your reputation.

The workshop will be fun, interactive and practical and afterwards you will have the tools and the skills to start your own successful media campaign immediately.

• Talking to the media- opportunity not ordeal
• Core building blocks: clarity, confidence and control
• What makes a story?
• Who is your audience and how to appeal to them?
• How to make your message relevant?
• Crafting a soundbite.
• Bridging techniques
• Closing the interview and summarising

This workshop is a combination of real, informed advice from Diana Soltmann CEO of Flagship Consulting an experienced media coach coupled with practical interview experience designed to project exactly the right image and message for your business.  Flagship Consulting are a top 50 Communications company whose clients include MWB Exchange, SHL and TMP worldwide.  This workshop normally costs £2500 and Diana has very kindly offered to hold it for Women Unlimited members at a HUGELY discounted rate.  The workshop size is small due to the personalised nature of the coaching on offer.

Location: British Library, 96 Euston Road

Date: 22nd September, 2010

Time: 10:00 – 17:00

Cost: £125

This workshop sold out in 3 weeks last time we ran it so if you want to get media savvy, book this workshop today to guarantee your place.  We have run this workshop twice now with tremendous success.

What some of our previous delegates had to say.

“I just wanted to send you a quick email to say what a fantastic session it was. Diana was brilliant, and the method using a video camera, while striking terror in the heart of everyone present (!), was a masterstroke. It was incredibly effective.  I had numerous ideas for news angles on the train home.  Alas caused significant lack of sleep that night, lol.” Rosaleen Tighe, Milk & Honey Organics

“I just wanted to say Thank you for arranging the course yesterday. It was amazing!  I think we were all extremely nervous initially but Diana was fabulous and imparted some exceptional words of wisdom! ” Jane Robson, The Fine Cotton Company

“I thought the workshop was great, Diana was amazing at being able to explain our messages well and I feel like I got a lot out of it.  Thank you for organising!” Charlotte Morris, Freshe Corporate Finance

July 28, 2009. London. Hands down, email marketing is THE most effective way for you to market directly to your prospects and clients. No matter what type of business you are in, you should be using this fantastic, low cost method to be building relationships with your clients and making sales.

What you write and how you communicate through email marketing DOES make a difference to the success of your campaign and this workshop will give you the tools and strategies to make sure that your email marketing works for you.

This course is made for you

As always, we focus on the practical. You will come away from this workshop with an action plan that you can implement immediately to bring more clients and build stronger relationships with your clients and prospects. At it’s best, email marketing is a powerhouse marketing tool. For small businesses email marketing is a mandatory part of your marketing repertoire because it keeps you at the front of your customers mind just at the point they are ready to buy.

Smart businesses use email marketing. Why? Because it generates real business results. Here is an example from one of our previous attendees…

“I just wanted to say that I found the session very useful and relevant – I have been on lots of training sessions in the past that have been a waste of time (i.e. you could just save time and read through the notes instead!). There was a real focus on practical outcomes plus I got some great ideas from other attendees…We sent out the January email last Thursday to about 60 people and have had 3 tables (total 7 people) use the voucher. We have not had any response to previous emails so this is a great improvement for us! ” Sandy Reskaurat, Chang Thai Restaurant

What you’ll learn in the morning:

• How to get into your customers / clients inbox
• How to build your email list
• What to write and types of content
• How to improve your campaigns month on month
• When to send your fabulous emails
• How to get real business results from your email marketing
• How to analyse the results

What you’ll learn in the afternoon

The afternoon session is designed to help you quickly and easily master the Constant Contact system (we have chosen Constant Contact for it’s great value, loads of templates and great support). You’ll learn

• how to set up account options,
• add subscription boxes to your website and emails
• choosing your template and customising it to suit your brand
• how to import your list and add names
• how the reporting works
• images, where to find them, cropping and resizing

Email marketing is a great tool in your marketing repertoire and if it’s not generating results for you, come along on this workshop and find out how it CAN!

Why you should come to this workshop

• In the current economy you need to be marketing to your clients regularly
• Email marketing is low cost AND effective
• Email marketing is a powerhouse marketing tool
• Email marketing drives traffic to your website
• Email marketing builds customer loyalty
• You will learn how to get email marketing right for your business
• There is no other marketing tool that will give you better results for your money

Where: British Library, 96 Euston Road, London

When: July 28th

Time: 10:00 – 1:00 DIY Email marketing and / or 2:00 – 5:00 Build your email in Constant Contact

Cost: £45 for one session, £85 for both

This is the last time this year we’re going to be running this workshop through Women Unlimited, so make sure you make it onto this one!

June 30, London.  Are you thinking of starting a business? Give yourself every chance of succeeding with this Business Planning workshop. We know business plans can be difficult – however they are one of the most important areas for any new business.

This essential course will help ensure you make your business dream become a reality.

Already running a business? We all face more uncertainty than ever before. Plan the next stage of your companies’ growth with this business planning workshop.

Are you thinking of starting a business?

Give yourself every chance of succeeding with this Business Planning workshop. We know business plans can be difficult – however they are one of the most important areas for any new business.

This essential course will help ensure you make your business dream become a reality.

Already running a business?

We all face more uncertainty than ever before. Plan the next stage of your companies growth with this business planning workshop.

Take your company to the next level with this crucial course.

Agenda

9.30   The secrets of successful entrepreneurs.
The 6 things that every successful entrepreneur does and what we can learn from them. Even if already running an established business – this provides a crucial insight for success.

10.00   The essentials of a killer business plan.
What is essential and what isn’t. Your plan has to help you to drive the business forward and ensure that it survives in these difficult times. It may also have to help you to get funding and to give you a competitive market edge. It certainly has to allow you to sleep well at night, knowing you have done all you can to keep your business healthy.

10.40   What Investors look for in a business plan (the 5 key must haves and the 5 biggest mistakes).
Whether you are starting in business, or have been going for many years, there is always the opportunity to grow faster with additional funds. But do you know what potential Investors are looking for?

11.10 Refreshment break

11.25   How to construct a winning plan using Business Plan Pro.
We lead you through all the sections of a plan using the best selling software package Business Plan Pro from Palo Alto Software. Business Plan Pro is guaranteed to save you time and money completing your business plan.

12.05   The pitch – making the most of your chance.
You may be presenting your plan to Investors, the bank manager, partner companies or even customers, not only what you say, but how you say it can make a huge difference. Tips, tricks and advice on what works and what doesn’t.

12.35   Resources to understand your market, including intellectual property (IP) rights.
How do you protect your ideas? What about NDAs? How do you know if what you are thinking of has already been done? Do you know what your competitors are doing? Is there actually a market for your product or service? What is happening to your market, should you be looking to move into new business areas?

12.55   The next steps to put in place your winning business plan.
You take away your own personal plan of what to do next. This workshop will give you practical and useable tools to make your business a success in 2009.

13.15   Close

About your organisers

Lawrence Gilbert is the founder of Company Partners, the leading business matching service. Several hundred business plans are seen every year and he knows what works and what doesn’t. Lawrence has started several businesses and held senior management positions at consultancy and computer companies. He holds degrees in engineering and a MBA from Imperial College.

Alan Gleeson is Managing Director of Palo Alto Software Ltd, makers of Business Plan Pro 11.0 the best selling business plan software product. Alan previously worked for Barclays PLC for a number of years in a range of different roles. He has an MBA from University of Oxford and an MSC from University College Cork, Ireland.