marketing

Viral Marketing: Beyond Advertising

Viral Marketing: Beyond Advertising

Companies such as Starbucks, Cadbury, Agent Provocateur and Burger King, have taken full advantage of the benefits of viral marketing; it’s even possible that, without it, there would be no President Barack Obama… But what is [...]

Choose when to step up your networking activity

Choose when to step up your networking activity

There are certain key periods in the year that are particularly well suited to business networking. By concentrating your efforts at these points you will maximise leverage from your business networking efforts to achieve business success, [...]

Seth Godin: “All marketers are liars” presentation to Google

Another great video from Seth Godin.  This is a presentation from Google’s author series where he discusses permission marketing.  Seth wrote a book on permission marketing back in 2007 that is one of the most useful [...]

Being remarkable: Seth Godin shares his insights

Seth Godin is a marketing guru who has built an incredible brand around his marketing genius.   In this video he discuss how to get your ideas to spread.  Seth’s written some fantastic marketing books that are [...]

Great websites don’t start with design

Great websites don’t start with design

While design is very important to a site’s success, it is only one of several elements that must come together if you are to build a successful ecommerce site. In this show, online marketing guru David [...]