DIY Email Marketing Workshop

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July 28, 2009. London. Hands down, email marketing is THE most effective way for you to market directly to your prospects and clients. No matter what type of business you are in, you should be using this fantastic, low cost method to be building relationships with your clients and making sales.

What you write and how you communicate through email marketing DOES make a difference to the success of your campaign and this workshop will give you the tools and strategies to make sure that your email marketing works for you.

This course is made for you

As always, we focus on the practical. You will come away from this workshop with an action plan that you can implement immediately to bring more clients and build stronger relationships with your clients and prospects. At it’s best, email marketing is a powerhouse marketing tool. For small businesses email marketing is a mandatory part of your marketing repertoire because it keeps you at the front of your customers mind just at the point they are ready to buy.

Smart businesses use email marketing. Why? Because it generates real business results. Here is an example from one of our previous attendees…

“I just wanted to say that I found the session very useful and relevant – I have been on lots of training sessions in the past that have been a waste of time (i.e. you could just save time and read through the notes instead!). There was a real focus on practical outcomes plus I got some great ideas from other attendees…We sent out the January email last Thursday to about 60 people and have had 3 tables (total 7 people) use the voucher. We have not had any response to previous emails so this is a great improvement for us! ” Sandy Reskaurat, Chang Thai Restaurant

What you’ll learn in the morning:

How to get into your customers / clients inbox
How to build your email list
What to write and types of content
How to improve your campaigns month on month
When to send your fabulous emails
How to get real business results from your email marketing
How to analyse the results

What you’ll learn in the afternoon

The afternoon session is designed to help you quickly and easily master the Constant Contact system (we have chosen Constant Contact for it’s great value, loads of templates and great support). You’ll learn

how to set up account options,
add subscription boxes to your website and emails
choosing your template and customising it to suit your brand
how to import your list and add names
how the reporting works
images, where to find them, cropping and resizing

Email marketing is a great tool in your marketing repertoire and if it’s not generating results for you, come along on this workshop and find out how it CAN!

Why you should come to this workshop

In the current economy you need to be marketing to your clients regularly
Email marketing is low cost AND effective
Email marketing is a powerhouse marketing tool
Email marketing drives traffic to your website
Email marketing builds customer loyalty
You will learn how to get email marketing right for your business
There is no other marketing tool that will give you better results for your money

Where: British Library, 96 Euston Road, London

When: July 28th

Time: 10:00 – 1:00 DIY Email marketing and / or 2:00 – 5:00 Build your email in Constant Contact

Cost: £45 for one session, £85 for both

This is the last time this year we’re going to be running this workshop through Women Unlimited, so make sure you make it onto this one!