Though, if you want to use freelancers or even a personal assistant, the principles in the book are very relevant. Personally I have found delegation on of the most challenging aspects of running my own business and Gerber’s position on systemising your business is really helpful in overcoming this. Also, as a small busienss owner, I often find I am constantly running out of time to do all the things that need to be done and by having a clear outline of the steps involved, it does make it much easier.

Thanks for your thoughts on this book

True, there are several businesses that just don’t lend themselves to being run single-handed, and a retail shop is one of them.

But there are plenty of businesses where the owner just wants to do the work themselves, work alone, tick along quietly and earn enough money to pay the bills. And Michael Gerber, to me, seems to dismiss those as “jobs”.

My business is to make bespoke screen capture videos. And I don’t want to run a team of people who are making videos. I want to make the videos myself.

That’s not a job, in my book. That’s my small business.

M