http://www.women-unlimited.co.uk/hold-the-plastic-marketers-people-want-pure/ Inspiration, lnnovation, Collaboration Wed, 08 Feb 2012 11:05:16 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.women-unlimited.co.uk/hold-the-plastic-marketers-people-want-pure/#comment-2499 Mary Dean Thu, 16 Apr 2009 20:34:38 +0000 http://www.women-unlimited.co.uk/?p=1340#comment-2499 CK is, as usual, so smart to immediately see the message to marketers in the Susan Boyle mania. Some will jump in and immediately try to manufacture her remarkable "real-ness" and a lot of them will fake us out with their efforts. For a short while anyway. And then like the lonely girl outing and the recent Witchery jacket video, they will be exposed. It leaves me a tad depressed. I am sorry to report that, after my initial tears and laughter and just plain yummy feelings upon seeing the Boyle bit, I immediately wondered how Simon and Britain's Got Talent had managed to stage this one. Yes, I am cynical. I suspect a savvy marketer behind even this feel-good hit. Here's hoping I'm wrong wrong wrong CK is, as usual, so smart to immediately see the message to marketers in the Susan Boyle mania. Some will jump in and immediately try to manufacture her remarkable “real-ness” and a lot of them will fake us out with their efforts. For a short while anyway. And then like the lonely girl outing and the recent Witchery jacket video, they will be exposed. It leaves me a tad depressed. I am sorry to report that, after my initial tears and laughter and just plain yummy feelings upon seeing the Boyle bit, I immediately wondered how Simon and Britain’s Got Talent had managed to stage this one. Yes, I am cynical. I suspect a savvy marketer behind even this feel-good hit. Here’s hoping I’m wrong wrong wrong

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