A “Bend it Like Beckham” moment with a group of her friends was the unlikely vehicle which spawned a multi-media business for Lopa Patel.  From its inception in 2001 as an online discussion board, Redhotcurry.com has grown into an award wining lifestyle portal for British South Asians covering aspects of their culture from recipes for curry to cricket! Redhotcurry.com has 5.1 million hits a year and 40,000 new users a month and it is the most successful venture of its kind in Britain.