This Weeks Featured Article Simon Woodroffe on success, entrepreneurship and starting a business by Julie Hall When I met Simon Woodroffe, I wasn’t sure what to expect, but what I discovered was that the man who was the brains, brawn and genius behind YO! Sushi has life pretty sussed. He seems to have found the magic formula for success, and it’s not what you might expect. He has not had an easy life and would freely admit that in his early years that he did not always made the best choices for himself; but there came a point, after turning 40 where he decided that enough was enough and that if didn’t do something now, he was never going to. So he cashed in his existing assets and took 2 years out of his life to plan, create, and build the company that was to make his name and fortune. YO! Sushi. This decision, a risky one at the time, has clearly transformed his life. ... read this article

Video of the week Anita Roddick on her journey and on female entrepreneurs Anita Roddick was an amazing lady and a great loss. Thankfully through the magic of You Tube we are still able to see her share her views and ideas about what it is to be a successful. What was in her psyche as she created the Body Shop empire. I love how honest Anita is about. She is very real about what it meant for her to build the Body Shop. She has some great views on what it means to be a female entrepreneur - and she really knocks the banks.

This week's freebie

There is so much great free content out there on the World Wide Web, that we have decided to share some of the fabulous nuggets that we have found here.

This weeks we have Media Planet's women in business supplement that was in the Guardian newspaper a couple of weeks ago. There are some great articles on starting a business as well as breaking through the glass ceiling.

Upcoming Women Unlimited Workshops

Get Clients Now! and Mastering Communications : March 28th in Waltham Abbey

DIY Email Marketing : April 8th @ the British Library

Startup Meetup : April 16th at the British Library

Business and the Art of Networking : April 22nd at the British Library

One of our favourite books...

From Acorns: How to Build a Brilliant Business

This is one of my favourite startup books, but the advice can be used by anyone in the early stages of their business lifecycle.

The book is written in an easy to read style that doesn’t bog you down in complex financial forecasting and the intricacies of tax law (because we know you’ve got enough to worry about this week). Instead it tells you everything you absolutely need to know to get your business off to a fantastic start – and nothing else.

Discover:

• how to tell if you’ve got a great business idea
• what goes on in the mind of a bank manager
• how to price your product/service
• why you need a dragon to look after your cash flow
• how to be a great guerilla marketer

plus hundreds of other tips and pieces of practical advice that make the difference between success and failure.

Scavenger has reports on almost every type of business that you might want to start. Their 4-5 page reports will cover the basics on how to get started, professional associations and requirements. They have over 800 reports and guides to help research a business idea or market, write a business plan, and start up a small business.

Some interesting events

Doing it right in London : Astia Doing it Right isn’t about looking for funding. It’s about finding funding!

Hub launches into Europe : March 28th. London

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