Persistence and self belief: Natalie Ellis, Road Refresher
written by Julie Hall - Editor · 1 Comment
I love this story because it has all the great ingredients. Hardship, struggle against the odds, underdog, tall mountain to conquer and success in the end. Natalie Ellis faced the Dragons in Dragons Den last year with her innovative product, Road Refresher. They gave her a really hard time, which was actually quite difficult to watch as she had share that she had been a victim of a stroke while running her previous business. She has overcome all to create a very successful business and has conquered the USA with her Road Refresher dog bowl – a place that one of the dragons referred to as the ‘graveyard for British Businesses’. She proved them wrong and is now in a position to build from a very strong business foundation. The sky is the limit for Natalie. Well done, we think you are pretty amazing!
Natalie Ellis sharing her story on BBC News
Natalie Ellis In the Dragons Den
Here is the full dragons den experience, if you missed it the first time round.
Date published: December 11, 2008
[...] on Dragon’s Den in 2008 as they felt it was too challenging to crack the American market. But Natalie Ellis, undaunted by their brutal criticism and her desire to succeed, forged ahead and has become a [...]