Tag Archives: 'Branding'

Mona Lisa Your Branding

Have you mistakenly trained your branding to fall over and play dead? Do you know how to use psychology to create branding that lights up with the voltage of a thousand neon bulbs? And can you [...]

Three Top Tips to Help You Build an Excellent Brand

Building a brand requires a good grasp of proven marketing trends that work well with that particular brand. Setting a brand apart from the competition requires attention to the quality of the brand and competitive pricing [...]

Give your business the QVC effect

Have you ever watched QVC or any of the other home shopping networks that appear on the higher number channels on Freeview or satellite TV? When you think of these channels (which I urge you to [...]

Ways to avoid brand suicide

A graphic designer spoke to me last week. His graphic design firm — let’s call it XYZ Design — was numero uno in designing labels for a large wine company. Let’s call that ABC Wines. Now [...]

Brand building for budding businesses

When starting up a new business, hidden amongst all the daunting new tasks you’re suddenly responsible for such as recruitment, taxation and funding proposals there is one very exciting, yet incredibly important task ahead – creating [...]

12 fantastic marketing tips for women in business

When Julie asked the ladies in the Women Unlimited community on Linked In to share their marketing tips with us, I don’t think she realised just how much great advice would be posted. This is the [...]

Reputation, Reputation, Reputation

As a number of prominent people and organisations have been finding out of late reputation is key. It takes years to build up a good reputation and can take only moments to knock it down. However [...]

Why Santa’s Marketing Works Better Than Yours!

Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why his marketing strategies work better than yours, is because he uses solid, dyed-in-the-wool psychology. He knows [...]

Deciding on a Business Name

What’s in a name? Quite a bit, if it is the name of your business. You want to make sure you pick the right name because that will become your brand. This article takes a look [...]

Google Sidewiki: A Branding Nightmare?

Visitors to your company’s site can now comment upon or criticize your brand and have their thoughts appear right next to your corporate website without your permission. How should business owners handle that? On September 23rd [...]

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