Tag Archives: 'customers'

The 10 Commandments of Business

The 10 Commandments of Business

Most of us in business would agree that we’ve come across some inspiring people and some “not so” inspiring people.  Whether we choose to look at business in terms of morality or not is a personal [...]

Getting your business heard over the din

Getting your business heard over the din

It’s a noisy world out there with so many businesses and consumers contributing to the babble every second of every day.  So how do you get your business’s voice heard over the din?  How do you [...]

Avoiding the feast or famine trap

Avoiding the feast or famine trap

It often seems that it’s the destiny of the independent professional to exist in a constant state of feast or famine. Either you are working day and night to keep up with client demands, or you’re [...]

Some will, some wont, so what … someone else is waiting!

Some will, some wont, so what … someone else is waiting!

Your first one or two years starting up your own business can be mentally tough.  You start from nothing and then find yourself with one or two clients.  Your confidence grows and you nervously push yourself [...]

Pricing Strategies: 10 mistakes you don’t want to make

Pricing Strategies: 10 mistakes you don’t want to make

Price strategy is emerging as the most important resource for companies to increase their competitive advantage. The vast majority of companies have spent years achieving gains through cost cutting, outsourcing, process re-engineering and the adoption of [...]

Building High Powered Customer Loyalty

Building High Powered Customer Loyalty

It is an accepted fact that it costs more to get a new customer than it does to keep an existing one coming back. Yet somehow companies and organizations keep neglecting the wisdom of a bird [...]

How can content marketing increase your enquiries and sales cost-effectively?

How can content marketing increase your enquiries and sales cost-effectively?

When you think about “marketing” your business you might be thinking about agencies and fancy campaigns, social media pushes or spending a lot of money on printed materials to endear new customers to your business. When [...]

Cold Vs Warm: What’s the right marketing temperature?

Cold Vs Warm: What’s the right marketing temperature?

Are cold calls a good idea or a complete waste of time? What about pitching business via letters and emails — does writing to strangers pay off, or should you focus on contacting people you already [...]

Customer service and the three R’s: Respect; Relationship; Repeat Customers

Customer service and the three R’s: Respect; Relationship; Repeat Customers

When I started Rentabuggy back in 2008 I had a Unique Selling Point (USP) as I was the only company offering the services I offered. No other business still out there today that I am aware [...]

Be clear for your clients: are your customers too confused to buy?

Be clear for your clients: are your customers too confused to buy?

Do you ever wonder why more people aren’t enquiring or buying from you? What you might not know is that it doesn’t mean that your offer is no good, or that no-one’s interested, it could just [...]