Branding tips for your business on and off-line

August 26, 2010 by Karen McNulty

Much of our marketing is online now and we’re getting the hang of managing our brand across the Internet, or at least I’m sure we’d like to think so. The challenge is managing your brand...  read more

Promotion Plan

August 20, 2010 by Georgia Watson

So you have a product and have set your price. Will the world come running to your doorstep? Not unless people know about your product – you must promote it. Set the stage for sales with a thoughtfully...  read more

Perfecting under promising and over delivering

July 29, 2010 by Michelle Daniels

We know we need to keep clients and customers happy.  But sometimes we commit to unrealistic deadlines, which can cause us to let them down. So instead of over promising and under delivering, why not...  read more

5 Ways to Sound Different to Your Competitors

July 16, 2010 by Amy Harrison

If you’ve ever heard a talk about standing out from your competitors, you’ve probably heard about unique selling points. But you might struggle to really define them if your work is similar to that...  read more

“Stop selling what you do”

July 13, 2010 by Karen Skidmore

Your customers and clients rarely buy what it is that you offer, especially if you are a service based business.  It doesn’t matter whether you are a coach, photographer or website designer – people...  read more

5 secrets to a successful home based business

July 8, 2010 by Eddy Dickinson

Before you start your home based business, you must first take the time to write down your blueprint for success. The following 5 secrets are the difference between success and failure within your own...  read more

ASKING FOR HELP IS NOT CHEATING

June 28, 2010 by CJ Hayden

A desperate entrepreneur contacted me recently. “I need to get clients immediately,” she said. “I’ve been trying for months with no success, and I’m almost out of money.”...  read more

Creating Your Social Media Strategy

June 23, 2010 by John Jantsch

Look beyond traffic and links and you will find the real value. Social media, and by that I’m lumping together blogs, RSS, social networking and social book marking sites, presents the marketer with...  read more

How different should you be?

May 4, 2010 by CJ Hayden

New entrepreneurs frequently hear the advice to “be unique” in their marketing. The basic idea is a valuable one — to get attention in a crowded marketplace, you must stand out in some...  read more

Are you using the power of the autoresponder?

April 29, 2010 by Julie Hall - Editor

I was in a business development meeting yesterday with one of my clients discussing the email marketing programme that we are going to develop for them.  The course of the conversation turned to prospect...  read more

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