Tag Archives: 'marketing'

What Makes Marketing so Hard?

“Marketing is hard.” That’s what we independent professionals tell each other, anyway. At meetings, workshops, and online, wherever entrepreneurs gather, the difficulty of getting clients is a frequent topic. There’s certainly some truth to this statement. [...]

Avoiding the feast or famine trap

It often seems that it’s the destiny of the independent professional to exist in a constant state of feast or famine. Either you are working day and night to keep up with client demands, or you’re [...]

Time does not equal money. The first step to creating products.

How to create products: the first step Create your own product. What an egg-cellant idea! There is a flurry of entrepreneurial activity at my children’s school at the moment. They have all been given £10 and [...]

5 Simple Tips to Ensure You’ve Always Got Time for your Marketing

Tick-tock, tick-tock! Have you ever found yourself saying that you’ll get round to doing some Marketing ‘when you have more time’? That you’ve just got too much else on your plate at the moment, what with [...]

MARKETING WITH THE 80/20 RULE

You know about the 80/20 rule, right? It’s the guideline that 80% of your return comes from 20% of your investment. For example, 80% of your referrals come from 20% of the people in your network. [...]

The Fundamental Flaw in Creating Your Uniqueness (USP)

“Say cheese”, says the person behind the camera. And you say cheese. Your facial muscles are frozen. You have a dumb, goofy look. And under your breath you’re muttering, “C’mon Take the picture, take the picture, [...]

Are you wasting your marketing time?

Last night, I was running my email marketing workshop for Merton Chamber of Commerce and one of the delegates asked me “If I only have an hour a day, what should I spending my time on”. [...]

Your market niche: An essential key to success

How important is it that you have a clearly defined market niche for your professional services? Can’t you simply make yourself available to work for anyone who might need you? Doesn’t having a niche limit you [...]

3 simple business strategies to grow your business

The following business strategies for small business will help you grow your business, get more clients, retain your current clients and make you more sales. First of all business owners need to understand that any business [...]

Do you display your prices on your website?

How easy to read are your prices? If there is one question that comes up time and time again with clients who want their website reviewed, it’s this: “Do I display my prices?” My answer time [...]

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