Friday November 27, 2015
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Tag Archives: PR

DIY PR – practical tips for promoting your business

Public Relations

Very few service and product offerings are unique but the one thing that is unique is YOU. So if you want to get your business on the map then very often the best person to focus your promotion work on is yourself. Look at how successfully Sir Richard Branson has created the Virgin brand and that is down largely to him associating his own image with everything that his companies do. You may not have the PR and advertising budget of a billion dollar business but if you are savvy ...

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The art of PR


You have a new project to launch, a new product coming to market, or something to tell the world. The plan is to communicate through PR but first off, you need a plan! Emma Jones of Enterprise Nation sets out four steps to see you through to success. PR planning If you’re starting or growing a business from home, there’s never been a better time to be heard as the media looks for interesting stories of start-up success. Here’s how to go about achieving your column inches and headline quotes.

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The Importance of Being Internally Branded

personal branding

You’ve spent weeks, maybe months developing your company values and marketing messages.  You have a slick company website which compliments your beautiful logo. Co-ordinating email signatures and social media profiles have been set up and you feel you are almost good to go.  Note; I said “almost”.

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10 ways for professionals to beat the growing economic recession


Feeling the crunch?  Here are 10 ways to beat the downward trend and keep your business on the right track. 1. Look at more at cost effective ways to market your business. E-marketing is a very powerful and cost effective way to market your business. It enables you to send out newsletters, mailshots, special offers and loyalty schemes directly to your customers via their email address at no extra cost, you save on postage and/or printing costs too.

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Capitalising on Social Networking as a Small Business

This is a great simple video that talks about how to use social media as a small business. Invaluable insights into how social networking is changing the face of small business is at hand, as host Sean Walsh welcomes Robin Grant, MD of We Are Social, to the studio. As well as advice on social media marketing from Robin, we will also hear from Heather Gorringe, founder and director of Wiggly Wigglers. The rural England based natural gardening company recently won the inaugural Global Dell Small Business Excellence Award. Using ...

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Twitter Mania – join the craze


You know there’s something happening when you speak at a business event, mention the benefits of Twitter and, by the time you’re home, have 13 new followers. Twitter is catching on. Fast. And it’s a great little tool for business, if you know how best to use it.

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All things fabulous…


Claire Collins is someone who has taken an old idea and given it a new twist. She is the founder of Violet May, a luxury business accessories brand for women. As with many great business ideas, the inspiration for Violet May came from her own needs. She was her own target market. Frustrated by the lack of chic, feminine business accessories, Claire decided that she was going to create fabulous products that were built with usability and practicality in mind as well as style.

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Not Exactly Business as Usual


In the wake of the current economic changes, there are many question marks in the air. When situations like this occur, I hear clients, students, colleagues, and the people from around the world who correspond with me asking many things, of themselves and others.

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Chococo – Excellence & sustainability in chocolates


Claire Burnet is a woman with a mission. Her mission is to bring high quality, fresh chocolates to the UK. Many said it couldn’t be done; most chocolatiers are looking for ways to increase the shelf life of their products, but Chococo have stayed true to their values

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Nothing to fear but fear itself in the current economy


There’s no question that the economic news of the past few weeks has been alarming. The stock market has dropped, unemployment is up, and consumer spending is down. We’re seeing banks and brokerage houses collapse, retirement account values plummet, and working families lose their homes.

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