Tag Archives: 'sales'

How to Sell Your Services More Successfully

One of the keys to successfully selling more of your programs, products, and services lies in understanding that as the business owner, the onus is on YOU to help your prospective clients make a decision on [...]

How can content marketing increase your enquiries and sales cost-effectively?

When you think about “marketing” your business you might be thinking about agencies and fancy campaigns, social media pushes or spending a lot of money on printed materials to endear new customers to your business. When [...]

Give your business the QVC effect

Have you ever watched QVC or any of the other home shopping networks that appear on the higher number channels on Freeview or satellite TV? When you think of these channels (which I urge you to [...]

Confidence that Attracts Clients: 6 ways to get your sales swagger going on!

Think of anyone you know who always seems to have clients. No doubt they are confident about their business and inspire confidence in their clients. Here are 6 things you can do to [...]

Be clear for your clients: are your customers too confused to buy?

Do you ever wonder why more people aren’t enquiring or buying from you? What you might not know is that it doesn’t mean that your offer is no good, or that no-one’s interested, it could just [...]

Make your email signature work for you

About 80% of people reading this article use an email signature, but only 5% of those people will use it as a marketing tool. This means that if you can create an email signature that actively [...]

5 mistakes not to make with your email newsletter

Despite the rise of social media networks such as Facebook and Twitter, an email newsletter is still one of the most effective marketing tools available to small businesses today. This is because it is an easy [...]

7 ways to ensure Your product descriptions sell

Imagine if you could have a super salesperson standing next to a customer every time they looked at your brochure, catalogue or website. Your salesperson would draw their attention to the ways that your products could [...]

Features vs Benefits? How to get it right

You’ve heard it many times before: you need to sell benefits to your clients, not features. Whether you are writing copy, talking about what you do, or engaged in a sales presentation, it’s the benefits and [...]

A Customer is for life – not just a sale!

“A customer is the most important visitor on our premises; he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He [...]

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