Tag Archives: 'Strategy'

A Brief Guide To Life

A Brief Guide To Life

A few strong instincts and a few plain rules suffice us.’ ~Ralph Waldo Emerson Life can be ridiculously complicated, if you let it. I suggest we simplify. Thich Nhat Hanh’s quote, which I’ve stolen as this [...]

How to Summit Life’s Everyday Mountains

How to Summit Life’s Everyday Mountains

“The man who moves a mountain begins by carrying away small stones.” ~Confucius Last week I sat on top of Mt. Shasta, a 14,179 foot mountain in Northern California. It was my first real summit and [...]

Branding tips for your business on and off-line

Branding tips for your business on and off-line

Much of our marketing is online now and we’re getting the hang of managing our brand across the Internet, or at least I’m sure we’d like to think so. The challenge is managing your brand on [...]

What You SAY is What You Get – How to Speak Your Way to Success

What You SAY is What You Get – How to Speak Your Way to Success

In order to be successful, we must first define what success means to us; and that means getting CLEAR about what you want, writing it down, and thinking BIG! If you are going to be successful [...]

The Wastefulness of Decluttering; or How to Make Less Count for More

The Wastefulness of Decluttering; or How to Make Less Count for More

‘It is preoccupation with possession, more than anything else, that prevents men from living freely and nobly.’ ~Bertrand Russell I know there are many of you who want to declutter, or who have already gotten started [...]

Use Feedback to Your Advantage

Use Feedback to Your Advantage

As you begin to take actions toward your goals, your dreams, you’ll soon realize that not every action will be perfect. Not every action will produce the desired result. Not every action will work. Making mistakes, [...]

Promotion Plan

Promotion Plan

So you have a product and have set your price. Will the world come running to your doorstep? Not unless people know about your product – you must promote it. Set the stage for sales with [...]

Learn How to Delegate Better

Learn How to Delegate Better

It’s the end of the month and your business is crying out for attention. You have invoices to send, sales calls to make, a blog to update, and you haven’t had time to chase down a [...]

The importance of enjoying the habit

The importance of enjoying the habit

I’ve written a lot about habits — it’s in the title, after all — and after all these years, and after all the questions that people have asked about forming habits, there’s one thing that seems [...]

Are you missing out on sales by not using the AIDA model?

Are you missing out on sales by not using the AIDA model?

Advertising copywriters use a powerful tool called the AIDA model. The AIDA model stands for Attention, Interest, Desire, and Action and if you want to get newsletter sign ups, blog readers or sale’s you’ll want to [...]