Monday November 30, 2015
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Tag Archives: writing

Publish or perish


When you place a call to a prospective client, does the person you are calling already know your name, even if you have never met? When new clients are referred to you, do they often say that they’ve heard of you from several different sources? Are you frequently contacted by people who are ready to work with you and don’t question your qualifications? These are just some of the results you can expect when you make publishing part of your marketing plan. In the academic world, the phrase “publish or ...

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How emotional writing convinces customers


When you stir the emotions of your reader or customers, you strengthen that personal connection between them and your business. Using emotion isn’t about including hype and exclamations marks, it’s about grabbing your reader’s attention, pulling them in and making them feel that they want to find out more about you and what you have to offer. There are a 3 simple copywriting techniques that can help you stir your customer’s emotions and

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Feel the fear – and write anyway


You’re in a meeting with a potential client.  You’re feeling great because they seem to like what you are offering – you’ve made a good impression.  Then those dread words – “Let me have something in writing and I’ll show it to the Board”. If your heart sinks; if putting your ideas into the written word isn’t easy for you (or even sends you into a panic) – you are far from alone.  Many people who come across really well in person, with great interpersonal skills, confident and looking it, ...

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Do Not Fear to Copy

do not fear article

Once an entrepreneur has taken the bull by the horns and started his or her own home based business, the time has begun to tackle all of the little tasks that go along with it. One of these- and one that some people seem to fear more than many others – is copywriting. Tips for creating effective copy for your company’s Internet presence can only help you to manage a better and more effective interface with clients and other businesses. After all, let’s face it, in the modern business world ...

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There’s no business like snow business!


This was going to be an article about how there had been a slight slow start for the New Year for some of us – especially those boringly like me that were struggling to overcome flu – but then how things but how things had thawed and with renewed cooler focus the business ball really got rolling despite the credit crunch. And then we were completely taken over by the snow and its aftermath and that’s much more fun!

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Nothing to fear but fear itself in the current economy


There’s no question that the economic news of the past few weeks has been alarming. The stock market has dropped, unemployment is up, and consumer spending is down. We’re seeing banks and brokerage houses collapse, retirement account values plummet, and working families lose their homes.

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The Big Wide World: Getting your book out there

Unless you are writing a private diary, you ultimately want your writing to go out into the world to educate, entertain or enlighten. This is an exciting time to be writing books as there are many different ways to reach your target audience. It could take the form of an ebook on your website; you may want to try for a book deal with a publishing house or you may consider some of the self-publishing options now available. The choice is yours!

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Overcoming writers block


You have been writing away every night for two hours, inspiration is flowing and you are in the zone. Suddenly, for no reason, you come to a full stop (and I don’t mean the grammatical kind!). Even experienced authors can suffer from writer’s block, so take heart. There may be many reasons why your creativity has deserted you and once you identify what it is, you can put pen to paper once more. A common problem is lack of self-belief and the fear that you are not good enough. When ...

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Everyone has a book in them… but how do you get started?


Around 80% of people say that they would like to write a book. But how many actually do? I guess it depends on your motivation. Like any other project writing a book requires planning, hard work and commitment as well as passion. Timing is also important, but if you really feel that you want to do it, then now is the time. If you wait for the perfect moment, it may never come! “There’s a secret that real writers know that wannabe writers don’t, and the secret is this: It’s ...

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Finding the Gold


Carl Jung talked about “going into the dark to find the gold” and this is a good analogy for the creative process. It is often an intense, deeply personal, scary, but ultimately rewarding inner journey. Writing is about finding your own voice and having the courage to share something, about which you are deeply passionate, with the wider world. Naturally you may find that some initial resistance kicks in. One of the most common things first time writers feel is that they have nothing new to say that hasn’t already ...

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