Business online tv show with Penny Power, Founder of business social network Ecademy. See this show to hear her thoughts on the basics of engaging blogging that will build interest and your audience.

There is an art to blogging, but it is one that can be quickly learned if you know the secrets. Blogging is about building friendships and encouraging conversations, but you have to make sure you don’t make some of the common mistakes. Building a ‘blogvert’, or posting links that take them offsite are sure ways to turn readers off you posts.

Being a good blogger is founded on encouraging sharing and creating discussion. When you’re blogging you want to be making sure that the content is interesting to people, that it’s engaging people and encourages them to comment and you ultimately want people to think become so engaged with your blog that they will look at your profiles.