Why Women Mean Business: Understanding the Emergence of our Next Economic Revolution is a new book that has been written by Avivah Wittenberg-Cox and Alison Maitland, that looks at the role of women as consumers and women in leadership. Click here to see the book on Amazon

Why Women Mean Business , they explain, is “dedicated to the companies that are waking up to ‘womenomics’,” the economic revolution being created by women’s growing power and potential. To ignore these demographic and commercial developments is bad business.

But what if that superhero was a woman, or indeed an entire female workforce? Could women save the world from recession?  Gita Patel discussed this same thing at our recent launch event.  Maybe women’s time to stand up and be heard has finally come.

This is one of the many questions that co-authors Avivah Wittenberg-Cox and Alison Maitland set out to discover. They argue, women aren’t just an integral part of today’s business world, they are its economic future.